Interactive & Marketing

New Hire: Interactive Assistant, Kylie Manderson

Please join us in welcoming our new Interactive Assistant, Kylie Manderson!

Hometown: Ballston Spa, New York

Why Marbaloo? Music and marketing are two of my passions so when I found a company that had the perfect balance between both, I knew that it was my kind of place! I’ve always wanted to be a part of a team that creates new, unique ways for artists to connect with their fans, and that’s exactly what Marbaloo is known for. The groundbreaking work that is produced mixed with an incredibly passionate and supportive company culture, had me hooked - it even inspired my move to Nashville!

What is your thing (Publicity, social media, marketing, design, photography, etc) and why? I would say that marketing strategy is my thing. I love the whole creative process and bouncing ideas off of a team until you get that “ah-ha” moment - it energizes me! It’s such a great feeling realizing you came up with a unique, never been done before idea for a client. Whether it’s creating an engaging social media campaign or a deciding on a video content idea, I love every aspect of strategic planning and watching that idea come to life.

Why do you do what you do?: I’ve loved the music and entertainment industry since my parents took me to see a Britney Spears show when I was 5 years old. Since then, music has always been my passion, so having an opportunity to make a career out of it couldn’t be more fitting. Having the chance to help both well-known and new artists grow their career is something that I’m really excited about. I love being challenged and figuring out what works, and what doesn’t work for certain people, which is why the music industry is the perfect fit because there is always some type of obstacle.  

What inspires you?: Creative people inspire me. I find the “next big thing” to be so fascinating so when someone comes out with an idea I think to myself “wow, why didn’t I think of that?” It makes me want to be a part of it. Others' creativity is such a motivator to continue to push my imagination beyond its limits and always think outside the box.

How do you like to spend your free time? Of course, finding new music and going to concerts. Aside from that, I love writing, spending time with my family, exploring the city, going to sporting events, finding fun happy hour spots, and obsessing over the Bachelor franchise and Harry Styles.

What do you wish people knew about you?: I have a very sarcastic, witty personality but it’s always out of love :)

What’s your favorite saying?: What’s meant to be will be.

What do you do to recharge your creativity?: I usually listen to music and read articles. I’m always curious about the latest trends - whether it’s on social media, in fashion, or the new slang the kids are using - so I find that getting informed tends to spark ideas for me.

What song can't you stop playing right now? Sincerity Is Scary by The 1975, Empty Space by James Arthur and The Middle by Zedd/Maren Morris

Listen to Kylie’s Playlist on our Spotify Channel: http://bit.ly/KUWKyliePlaylist

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New Hire: Marketing Intern, Kelsey Neville

Please join us in welcoming our new interactive intern, Kelsey Neville! Kelsey graduated from Robert Morris University with a degree in Business Administration with concentrations in Accounting and Marketing before bringing her talents to Nashville and enrolling in Belmont University’s MBA program. Kelsey’s hard work, sense of humor and love for reality television have made her an easy fit into the Marbaloo family. We’re so excited to have her on board! Welcome, Kelsey!

Hometown: Grand Blanc, MI

Why Marbaloo? First and foremost, the company culture is outstanding. Marbaloo consists of a group of people that actually genuinely like each other and that’s not easy to come by. I also love the creative and out of the box ideas that the team comes up with - they inspire me not to go with the status quo and continually dig to come up with the most innovative ideas. 

What is your thing and why? Marketing is my passion. Originally, I loved it because it was a new outlet for me to draw upon my creativity in but throughout my studies it’s grown into so much more that that.It's become a norm for me to be reading case studies of how companies are handling all different aspects of their marketing strategy from branding to advertising. 

Why do you do what you do? Someday when I grow up, I think I’d like to continue my journey in digital marketing. I really love brainstorming and watching as that magic turns into an actual strategy and is executed. I’m also very interested in the overall branding of artists as well as finding partnerships that makes sense for them. 

What inspires you? Underdogs. I’m beyond inspired by people that by all means “shouldn’t” be as successful as they are but choose to never give up anyway. Their success stories, big or small, are inspiration to keep following my dreams of working in the music business. 

How do you like to spend your free time? I love reality TV and listening to podcasts - especially any part of the Bachelor franchise. I also love spending time with my dog Minnie, trying out the never ending supply of new coffeeshops in Nashville, running and spending time with my friends/family. 

What do you wish people knew about you? I'm constantly daydreaming about starting all sorts of side businesses. One of the most consistent ideas is a donut/coffee food truck that would be in the cutest vintage Shasta trailer anyone has ever seen. 

What’s your favorite saying? If you can dream it, you can do it. 

What do you do to recharge your creativity? Self-reflection is one of my favorite ways. When we sit down and take a look at how far we’ve come it’s much easier to feel inspired by our own journey. Also, lots and lots of Pinterest - after an hour on the platform I believe that I can make all sorts of woodwork and have my entire future wedding planned (minus the husband part, that's not that important right?)

What song can't you stop playing right now? Jersey on the Wall - I’m Just Asking - Tenille Townes

Listen to Kelsey's Playlist, "Neville Stop the Jams" on Marbaloo's Spotify Channel!
 

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New Hire: Marketing Intern, Kayla Van Hoose

Please join us in welcoming our Marketing Intern for the Summer, Kayla Van Hoose! Kayla graduated from the University of Utah with a degree in Operations Management (Emphasis in Marketing). Kayla's free spirit, can-do attitude and creativity have proved to be assets to our team, and we're so happy to have her. Welcome, Kayla!

Hometown: Hood River, OR

Why Marbaloo? I love music, I love marketing, and working for a well-established marketing company in the heart of the music industry is like a dream come true, so of course Marbaloo! The work environment is very collaborative and creative, and no idea is a bad idea.  I am able to talk with people from every team on a daily basis, which really allows me to see the ins and outs of the entire company. Marbaloo hits the nail on the head for the perfect balance of fun and handwork.

What is your thing and why? Marketing/Social media is definitely my thing. I love the idea of creating something out of nothing, and then running with it. Marketing/social media is ever-changing with our world's advancing technology, which keeps it interesting.. you always have to stay on your toes and adapt to the target audience's wants and needs.

Why do you do what you do? I live for creativity. That's how my mind works best. Growing up I was always in-between projects, whether it be canvas painting, learning the guitar, photography, designing hats, etc, I'm happiest when my mind has endless boundaries to create!

What inspires you? Travel, immersing myself in other cultures and countries and being comfortable with being uncomfortable. 

How do you like to spend your free time? I love spending as much time as I can adventuring in the outdoors! I grew up in a very athletic, little, "outdoorsy town," where we windsurfed, mountain biked, skied, hiked, etc. Anything in the outdoors feels like home. When I don't want to be active, I flip on my newest Netflix show and make hats! It's a hobby I've had since freshman year of college and it's super therapeutic. Grandma life ;) 

What do you wish people knew about you? I'm super spontaneous. Ask me to go on an adventure and I'm all in. I'm a busy-body almost to a fault... sometimes I need to tell myself it's okay to relax. Also, I have a strange obsession with French Bulldogs (before they were trending!!!) and will be getting a gray one in the future named "Earl," and a white one named "Pearl."

What’s your favorite saying? If not now, then when? 

What do you do to recharge your creativity? Working out and practicing yoga, or going somewhere that makes me happiest like the lake, beach, or mountains. 

What song can't you stop playing right now? Nevermind- Dennis Lloyd

Listen to Kayla's playlist over on our Spotify channel!

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New Hire: Interactive Intern, Alexis Jendza

Please join us in welcoming our interactive intern for the Summer, Alexis Jendza! Alexis graduated from the University of South Carolina with a degree in Entertainment Management. With a special interest in music festivals and *good vibes,* she brings a unique and positive outlook to the team. Welcome, Alexis!

Hometown:  Macomb, MI

Why Marbaloo?: Because why not?! I've loved the work experiences that really challenged my creativity.  With Marbaloo, I could see the company valued innovative, out-of-the-box thinking. My personality and work style seemed to align exactly with the company culture. And I was absolutely right.  The people are positive and forward thinkers.  The energy is upbeat.  I'm looking forward to calling this home for the rest of the summer. 

What is your thing and why?: Partnerships and Marketing are my thang.  I'll also loop in artist relations with that.  I love the fact that an artist or event can connect with a company and create a completely unique campaign/activation.  The sky is the limit.  Like Marbaloo having Cole Swindell partner with AAA for his single "Broke Down."  That's ingenious. So simple to pair them together, but now an entirely new audience was captured.  

What inspires you?: Positive thinkers and bold leaders.  People who are unique and aren't swayed by cultural norms. I have to mention one of my biggest inspirations, Bozoma Saint John. Not only has she re-branded and created significant change for multiple companies, but isn't afraid to express herself and admit she's badass.  She's my idol for sure.  

How do you like to spend your free time? Going to see live music is 100% my favorite, especially at music festivals. There's nothing comparable to the happiness and good vibes of thousands of people seeing their favorite artists. Also, I love to travel even if its just a quick day trip. Then hanging out with friends and trying to fit in a workout or yoga class is the normal day-to-day.   

What’s your favorite saying?: As corny as it is... Good vibes only.  I'm a firm believer in the power of positivity.

What do you do to recharge your creativity?: Absolutely listen to music.  Plugging in my headphones or going on a long drive with the stereo blaring is soothing.  

What song can't you stop playing right now?:  No way can I limit myself to one song. A few of my favorites right now are: Body by Loud Luxury/Brando, Candle by Quinn XCII, and 17 by MK. All great summer jams.  

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#MarbsWorkFlow: Kristin's Workday Jamz

Kristin Foster, Interactive Coordinator 

My "Workday Jamz" playlist is the perfect mix of chill tracks and toe-tapping bops to get you through a day at the office. It includes hits from some of my all-time faves like Taylor Swift, John Mayer, and Brett Eldredge, along with some of my new obsessions like Lauv and Abby Anderson. Hit play to get your workday started!

Listen Here: http://bit.ly/KristinsWorkdayJamz

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New Hire: Interactive Assistant, Alden Burge

Florida native and copywriting ninja Alden Burge joined Marbaloo as an Interactive Assistant in October after interning with ROAR, and Iconic Entertainment. She also served as President / VP of communication and a founding member of her CMAedu chapter. Read more about her below and join us in welcoming her to our growing team! We're so happy to have her.

Hometown: St. Augustine, FL

Why Marbaloo?: I started following Marbaloo almost three years ago when I was interning for a different company in Nashville. The more familiar I became with the company, the more I admired the work ethic, the company culture, and the nontraditional “corporate” vibe. It seemed like the perfect contemporary environment to grow and learn from so many respected professionals in the industry. When the opportunity came up to apply, I jumped and I couldn’t be happier that I did. 

What is your thing and why?: Marketing and social media. Marketing just doesn’t exist today without social media. It’s a huge aspect of all of our lives and I love being able to work on behalf of artists and our other clients to help further their success. 

Why do you do what you do?: It’s really cool being a part of a team that helps others grow. Whether it’s a marketing campaign their fans/followers love, a #1 song, a video, a new album, or some other project; it’s rewarding to play a small part in achieving clients’ goals and then striving to achieve bigger and better goals in the future. I love the challenges (big or small) that present themselves in this industry.
 
What inspires you?: I think it’s really cool to see new and creative marketing campaigns that have been pushed out by big companies or other artists. In a way, it challenges you to think outside the box and work hard towards pulling together something awesome for the clients you work for. It’s also inspiring to hear new artists that have that fresh new energy about them. You can’t help but feel excited about it.

How do you like to spend your free time? I pretty much spend most of my free time with friends, at shows, traveling, and trying to stay active in some way. I’m not a homebody, so I love being out and about. That doesn’t mean I don’t enjoy a good Netflix binge or night in every once in a while though :). 

What do you wish people knew about you?: I am super easy-going. Most people figure this out the more they get to know me, but I think it takes way more energy to be angry or upset all the time, so I try to be happy and content with everything going on in my life. 

What’s your favorite saying?: “Everything happens for a reason.”

What do you do to recharge your creativity?: Take a break. I think sometimes it’s helpful to step away from a project and come back to it after you’ve worked on something else or just taken some time off. 

What song can't you stop playing right now? The Middle by Maren Morris & Zedd

Listen to Alden's "Weekend Vibes" Playlist On Our Spotify Channel

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