New Hire: Interactive Assistant, Kylie Manderson

Please join us in welcoming our new Interactive Assistant, Kylie Manderson!

Hometown: Ballston Spa, New York

Why Marbaloo? Music and marketing are two of my passions so when I found a company that had the perfect balance between both, I knew that it was my kind of place! I’ve always wanted to be a part of a team that creates new, unique ways for artists to connect with their fans, and that’s exactly what Marbaloo is known for. The groundbreaking work that is produced mixed with an incredibly passionate and supportive company culture, had me hooked - it even inspired my move to Nashville!

What is your thing (Publicity, social media, marketing, design, photography, etc) and why? I would say that marketing strategy is my thing. I love the whole creative process and bouncing ideas off of a team until you get that “ah-ha” moment - it energizes me! It’s such a great feeling realizing you came up with a unique, never been done before idea for a client. Whether it’s creating an engaging social media campaign or a deciding on a video content idea, I love every aspect of strategic planning and watching that idea come to life.

Why do you do what you do?: I’ve loved the music and entertainment industry since my parents took me to see a Britney Spears show when I was 5 years old. Since then, music has always been my passion, so having an opportunity to make a career out of it couldn’t be more fitting. Having the chance to help both well-known and new artists grow their career is something that I’m really excited about. I love being challenged and figuring out what works, and what doesn’t work for certain people, which is why the music industry is the perfect fit because there is always some type of obstacle.  

What inspires you?: Creative people inspire me. I find the “next big thing” to be so fascinating so when someone comes out with an idea I think to myself “wow, why didn’t I think of that?” It makes me want to be a part of it. Others' creativity is such a motivator to continue to push my imagination beyond its limits and always think outside the box.

How do you like to spend your free time? Of course, finding new music and going to concerts. Aside from that, I love writing, spending time with my family, exploring the city, going to sporting events, finding fun happy hour spots, and obsessing over the Bachelor franchise and Harry Styles.

What do you wish people knew about you?: I have a very sarcastic, witty personality but it’s always out of love :)

What’s your favorite saying?: What’s meant to be will be.

What do you do to recharge your creativity?: I usually listen to music and read articles. I’m always curious about the latest trends - whether it’s on social media, in fashion, or the new slang the kids are using - so I find that getting informed tends to spark ideas for me.

What song can't you stop playing right now? Sincerity Is Scary by The 1975, Empty Space by James Arthur and The Middle by Zedd/Maren Morris

Listen to Kylie’s Playlist on our Spotify Channel: http://bit.ly/KUWKyliePlaylist

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Creating On-Brand Content: Jenna Paulette

Creating On-Brand Content: Jenna Paulette

As the Manager of Multimedia Arts, one of my responsibilities is to collaborate with artists to create content that is specifically tailored to their brand. Whether it be capturing behind-the-scenes social media content or conceptualizing and executing a full video shoot, it is my role to ensure each project correlates with the artist’s image.

In July, I boarded a flight to Marfa, Texas with singer-songwriter, Jenna Paulette, to capture content that would coincide with the release of her new music…

New Hire: TAW Intern, Shylene Radinsky

Please join us in welcoming our new brand PR intern, Shylene Radinsky! Shylene is working for The Avenue West this summer out of our Los Angeles office. She is currently a student at Boston University, studying communications. A Los Angeles native, Shylene is a talented writer, quick and thorough researcher, and has been a huge help this summer with client accounts. We're so excited she is spending the summer with us - welcome, Shylene!

Hometown: Thousand Oaks, California

Why Marbaloo/Avenue West? I wanted to be able to do PR for different kinds of companies, and The Avenue West represents clients from all backgrounds, so it was the best choice!

What is your thing and why? I’d say my thing is definitely social media. I love using it as a way to connect across multiple platforms with different companies and influencers. Plus I think it’s such an essential tool to the way marketing/public relations agencies promote their clients now.

Why do you do what you do? It allows me to be more social than in a conventional job. I’ve also always been on the more creative side, so being able to put that to use in my career in amazing! 

What inspires you? Not knowing what comes next. My actions today affect my actions tomorrow, and so forth, so I like to spend every day doing something different. 

How do you like to spend your free time? I love hosting friends, so I love setting up dinners or get-togethers, and cooking and baking a ton. I also love to dance and go out, watch movies, and go for runs with my dog.

What do you wish people knew about you? I'm a super outgoing person but can be reserved when I first meet people, so there's a lot of assumptions about me. I feel like there’s a lot of layers to my personality and so many different things I’m into that people are really surprised to hear. I'm very spontaneous and down for anything!

What’s your favorite saying? Everything happens for a reason.

What do you do to recharge your creativity? I like to try and clear my mind - going to the beach, going for a long drive, or diving into new music helps me get into a more open headspace. 

What song can’t you stop playing right now? Alone Together by Dan + Shay, Deluca by Ruby Empress, Ghost Town by Kanye, New Light by John Mayer, Better Not by Louis the Child…too many to narrow down! 

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New Hire: Marketing Intern, Kelsey Neville

Please join us in welcoming our new interactive intern, Kelsey Neville! Kelsey graduated from Robert Morris University with a degree in Business Administration with concentrations in Accounting and Marketing before bringing her talents to Nashville and enrolling in Belmont University’s MBA program. Kelsey’s hard work, sense of humor and love for reality television have made her an easy fit into the Marbaloo family. We’re so excited to have her on board! Welcome, Kelsey!

Hometown: Grand Blanc, MI

Why Marbaloo? First and foremost, the company culture is outstanding. Marbaloo consists of a group of people that actually genuinely like each other and that’s not easy to come by. I also love the creative and out of the box ideas that the team comes up with - they inspire me not to go with the status quo and continually dig to come up with the most innovative ideas. 

What is your thing and why? Marketing is my passion. Originally, I loved it because it was a new outlet for me to draw upon my creativity in but throughout my studies it’s grown into so much more that that.It's become a norm for me to be reading case studies of how companies are handling all different aspects of their marketing strategy from branding to advertising. 

Why do you do what you do? Someday when I grow up, I think I’d like to continue my journey in digital marketing. I really love brainstorming and watching as that magic turns into an actual strategy and is executed. I’m also very interested in the overall branding of artists as well as finding partnerships that makes sense for them. 

What inspires you? Underdogs. I’m beyond inspired by people that by all means “shouldn’t” be as successful as they are but choose to never give up anyway. Their success stories, big or small, are inspiration to keep following my dreams of working in the music business. 

How do you like to spend your free time? I love reality TV and listening to podcasts - especially any part of the Bachelor franchise. I also love spending time with my dog Minnie, trying out the never ending supply of new coffeeshops in Nashville, running and spending time with my friends/family. 

What do you wish people knew about you? I'm constantly daydreaming about starting all sorts of side businesses. One of the most consistent ideas is a donut/coffee food truck that would be in the cutest vintage Shasta trailer anyone has ever seen. 

What’s your favorite saying? If you can dream it, you can do it. 

What do you do to recharge your creativity? Self-reflection is one of my favorite ways. When we sit down and take a look at how far we’ve come it’s much easier to feel inspired by our own journey. Also, lots and lots of Pinterest - after an hour on the platform I believe that I can make all sorts of woodwork and have my entire future wedding planned (minus the husband part, that's not that important right?)

What song can't you stop playing right now? Jersey on the Wall - I’m Just Asking - Tenille Townes

Listen to Kelsey's Playlist, "Neville Stop the Jams" on Marbaloo's Spotify Channel!
 

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New Hire: Marketing Intern, Kayla Van Hoose

Please join us in welcoming our Marketing Intern for the Summer, Kayla Van Hoose! Kayla graduated from the University of Utah with a degree in Operations Management (Emphasis in Marketing). Kayla's free spirit, can-do attitude and creativity have proved to be assets to our team, and we're so happy to have her. Welcome, Kayla!

Hometown: Hood River, OR

Why Marbaloo? I love music, I love marketing, and working for a well-established marketing company in the heart of the music industry is like a dream come true, so of course Marbaloo! The work environment is very collaborative and creative, and no idea is a bad idea.  I am able to talk with people from every team on a daily basis, which really allows me to see the ins and outs of the entire company. Marbaloo hits the nail on the head for the perfect balance of fun and handwork.

What is your thing and why? Marketing/Social media is definitely my thing. I love the idea of creating something out of nothing, and then running with it. Marketing/social media is ever-changing with our world's advancing technology, which keeps it interesting.. you always have to stay on your toes and adapt to the target audience's wants and needs.

Why do you do what you do? I live for creativity. That's how my mind works best. Growing up I was always in-between projects, whether it be canvas painting, learning the guitar, photography, designing hats, etc, I'm happiest when my mind has endless boundaries to create!

What inspires you? Travel, immersing myself in other cultures and countries and being comfortable with being uncomfortable. 

How do you like to spend your free time? I love spending as much time as I can adventuring in the outdoors! I grew up in a very athletic, little, "outdoorsy town," where we windsurfed, mountain biked, skied, hiked, etc. Anything in the outdoors feels like home. When I don't want to be active, I flip on my newest Netflix show and make hats! It's a hobby I've had since freshman year of college and it's super therapeutic. Grandma life ;) 

What do you wish people knew about you? I'm super spontaneous. Ask me to go on an adventure and I'm all in. I'm a busy-body almost to a fault... sometimes I need to tell myself it's okay to relax. Also, I have a strange obsession with French Bulldogs (before they were trending!!!) and will be getting a gray one in the future named "Earl," and a white one named "Pearl."

What’s your favorite saying? If not now, then when? 

What do you do to recharge your creativity? Working out and practicing yoga, or going somewhere that makes me happiest like the lake, beach, or mountains. 

What song can't you stop playing right now? Nevermind- Dennis Lloyd

Listen to Kayla's playlist over on our Spotify channel!

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New Hire: Manager of Multi-Media Arts, Thomas Heney

Hometown: St. Louis, MO

Why Marbaloo? It’s been a dream of mine to be a content creator in the music/entertainment industry for as long as I can remember and the thought of living in Nashville had been on my radar for years. Marbaloo is the perfect fit — amazing people, exciting work, and a wonderful company culture. 

What is your thing and why? Videography. I love being able to make a creative vision come to life through filming and post-production editing. It’s like having a mental image of a completed puzzle, creating the pieces, and then playing around with them until they all fit together. It’s incredibly challenging and rewarding every time!

Why do you do what you do? It’s a great way to express myself. My goal is to create content that goes beyond just looking and sounding good. I want it to have heart that boasts personality and conveys feeling. 

What inspires you? Adventure, music, friendships, and the great outdoors. 

How do you like to spend your free time? Hiking, writing music, and eating breakfast foods.

What do you wish people knew about you? I am absurdly good at table tennis. 

What’s your favorite saying? Art is really just where an adult can feel like a child again. 

What do you do to recharge your creativity? Spend time in nature. Also, napping. 

What song can't you stop playing right now? “Shy” by Leon Bridges

Listen to Thomas's Kickback Songs on our Spotify Channel

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