New Hire: Interactive Assistant, Alden Burge

Florida native and copywriting ninja Alden Burge joined Marbaloo as an Interactive Assistant in October after interning with ROAR, and Iconic Entertainment. She also served as President / VP of communication and a founding member of her CMAedu chapter. Read more about her below and join us in welcoming her to our growing team! We're so happy to have her.

Hometown: St. Augustine, FL

Why Marbaloo?: I started following Marbaloo almost three years ago when I was interning for a different company in Nashville. The more familiar I became with the company, the more I admired the work ethic, the company culture, and the nontraditional “corporate” vibe. It seemed like the perfect contemporary environment to grow and learn from so many respected professionals in the industry. When the opportunity came up to apply, I jumped and I couldn’t be happier that I did. 

What is your thing and why?: Marketing and social media. Marketing just doesn’t exist today without social media. It’s a huge aspect of all of our lives and I love being able to work on behalf of artists and our other clients to help further their success. 

Why do you do what you do?: It’s really cool being a part of a team that helps others grow. Whether it’s a marketing campaign their fans/followers love, a #1 song, a video, a new album, or some other project; it’s rewarding to play a small part in achieving clients’ goals and then striving to achieve bigger and better goals in the future. I love the challenges (big or small) that present themselves in this industry.
What inspires you?: I think it’s really cool to see new and creative marketing campaigns that have been pushed out by big companies or other artists. In a way, it challenges you to think outside the box and work hard towards pulling together something awesome for the clients you work for. It’s also inspiring to hear new artists that have that fresh new energy about them. You can’t help but feel excited about it.

How do you like to spend your free time? I pretty much spend most of my free time with friends, at shows, traveling, and trying to stay active in some way. I’m not a homebody, so I love being out and about. That doesn’t mean I don’t enjoy a good Netflix binge or night in every once in a while though :). 

What do you wish people knew about you?: I am super easy-going. Most people figure this out the more they get to know me, but I think it takes way more energy to be angry or upset all the time, so I try to be happy and content with everything going on in my life. 

What’s your favorite saying?: “Everything happens for a reason.”

What do you do to recharge your creativity?: Take a break. I think sometimes it’s helpful to step away from a project and come back to it after you’ve worked on something else or just taken some time off. 

What song can't you stop playing right now? The Middle by Maren Morris & Zedd

Listen to Alden's "Weekend Vibes" Playlist On Our Spotify Channel


#MarbsWorkFlow: Merry Rismas

Marisa Boras, Interactive & Creative Coordinator

"Merry Rismas" is a playlist for everyone! I love our client Brett Eldredge's Christmas album, "Glow," so I included plenty from that as well as all the Christmas classics - from Frank Sinatra and Bing Crosby to Brenda Lee and Judy Garland. I grew up with Jimmy Buffett's "Christmas Island" album playing while we unwrapped gifts and cheers with blueberry champagne over Christmas brunch. It's the one album that truly gets me ready for the holidays. Although it's not a traditional Christmas song (but featured on the soundtrack for the movie "Elf"), I love "Pennies From Heaven" by Louis Prima and it's impossible not to smile while listening. Merry Rismas to all!

Listen Here:

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#MarbsWorkFlow: Dave's Dreamy Pop Bops

David Goldhahn, Sr. Creative Manager

I crafted the Dreamy Pop Bops playlist for the days and nights when you want to escape the world and just vibe to some perfectly designed pop tunes. Encompassing more than the just the Pop genre, it includes some of my all-time favorite artists like Taylor Swift, Rihanna and Britney Spears along with new faces in the music industry like SZA, Dua Lipa and Phoebe Ryan. Press play and drift away!

Listen here:

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Your body is your vessel. Your mind is your telescope.

Kalaway Voss

Your art, your voice, your words are the beautiful constructs available to the world, available to you, as long as you have a body and have a mind. If you don’t take care of them, then how is it possible to develop and deliver the ideas and institutions you were meant for?

Stress can cripple us emotionally, mentally, physically, and energetically. It can obstruct the vision and skew our cognition. It happens often that work and stress are breathed about in the same sentence; therefore, follow this quick guide to naturally combat work related stress and maintain healthy energy. We cannot be our best bodies, our best brains while running on our reserves at the mercy of stress.

1. Hands

Your hands are one of your greatest tools and expressions. You use them every day. It is probable you take for granted that they need to be properly taken care of. Unbeknown to most of us, hands collect stress and hold energy. With three major nerves and 24 sensory branches, they are a very sensitive area of the body, receptive, too. Take a moment to think about all the things you use them for; how often they are employed. Realize in this moment that care for them is long overdue.

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In ancient Chinese medicine and acupressure practices, hands are the roadmap to the rest of the body. They hold 28 of the 304 known pressure points. By simply pressing, massaging or rolling areas in your hand using the other, stress and other ailments are able to lessen or dissipate completely. For example, rolling the finger-tips between your thumb and index finger of the other hand releases endorphins and bright energy. You will probably notice a slightly uncomfortable pressure upon first pressing, this is normal. However, practicing this small exercise can help reduce stress and change your mood almost instantly.

The image pictured is an acupressure map of the hands, please refer back to and use as needed. Give your hands the care and attention they deserve.

2. Hydration

Water is life. We are water.

Physically and mentally, water is essential to staying hydrated and helpful for proper organ function. Studies have shown there is a predominant link between drinking water and reduced stress. This is because dehydration causes an increase in the stress hormone, cortisol; while correct hydration causes an increase in serotonin, a neurotransmitter, which helps combat illnesses as severe as depression. Denying your body the fluids it requires to function healthily adds a physical stress and limits cognition. This amplifies the emotional, mental, and energetic stressors from everyday life.

In 1994, a study on the crystallization of water was conducted by Dr. Massaru Emoto, a Japanese scientist. His study was special in that it yielded astonishing results. Upon speaking both positive and negative affirmations to water, freezing the intentioned water, and then studying the crystals, a powerful pattern emerged. The water he spoke positively toward froze in beautifully symmetric snowflake-like constructs. While the negatively intentioned water showed no organization or rigid and broken fragments. He then took his experiment a step further. Without speaking, he thought toward the water. He sent both positive and negative thoughts to different samples. After repeating this experiment several times, he continuously yielded the same results as when he spoke aloud.

The human body is made up of 60-75% water.

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Water flows, so it is obvious that drinking a proper amount helps flush out toxins and waste.

Variety's Entertainment & Technology Summit NYC: 10 Key Takeaways

Megan Clemens

I had the pleasure of attending Variety’s Entertainment & Technology Summit in New York City in May of this year. The conference covered how film, TV, gaming, music and digital media is being transformed by all of the new technologies at our fingertips. It was so inspiring to be surrounded by leaders in the industry and get to hear their stories and insights about what has worked and hasn't worked for them when it comes to entertainment, tech and the social space. The experience left me inspired and definitely gave me some new ideas and insights, especially for the social advertising and marketing space.

Although we were given a wealth of information, below are my 10 key takeaways from this year’s summit:

  1. The future of video advertising is changing. While TV advertising is still best to market to older generations (Baby boomers +), social media and streaming services are best for younger generations.

  2. Build an audience in conjunction with building a brand around talent fans know and love

  3. The 30-second ad is outdated. Millennials only spend 5 seconds on an ad and will continue to watch ONLY if it feels authentic.

  4. Utilize influencers for advertizing. Give influencers the freedom to make an ad their own, this will only contribute to the ads authenticity (see #3). This will not only increase your ads reach, but will also make millennials actually pay attention.

  5. Creating the right story on the right platforms. For example, instead of creating one video, or one campaign across all platforms, create them specifically for each platform and the platform’s strengths for best results.

  6. Be ruthlessly consistent. Fans remember where you came from. This made me think if Kelsea specifically, and how a lot of her fans have been following her since the beginning and they want that authenticity. He talked about breaking down the tiers of your brand/artist. AKA Kelsea as a songwriter, female country artists and largely a contry artist, and playing up all those facets.

  7. Twitter’s not dead, at least for the music industry. According to Deloitte’s Digital Democracy Survey (11th Edition), 99% of what people are searching for on Twitter is music.

  8. When it comes to technology, give artists hands on experience so they fully understand it (and can approve your idea on how to use it).  Ole Obermann, Chief Digital Officer, Warner Music Group discussed how artists utilize live streams and the importance of their approval. Further, he discussed letting your artists have hands-on experience with technology, educating them so they are comfortable with it. He used VR as an example and how he brought artists into play around with the technology and brainstormed together on how best to best utilize the technology for each artist (ie, around a release, tour, awards show, etc).

  9. Tailor and curate entertainment for the mobile experience. Marketing on mobile should be a "quick-start, not-too-disruptive, doesn’t-crash-your-phone experience." When it comes to apps specifically, the typical user spends 5 minutes on an app before moving on.

  10. Music is your companion throughout your day, and marketers should treat it as such. An example discussed was the initiation of Spotify Video and how Spotify is becoming more and more personalized, introducing Discover Weekly, Daily Mixes and Release Radar, which are curated playlists for individual tastes.

Marbs Summer Promotions & Hirings

Brooke Hughes joined Marbaloo in April, from Triple 8, as Marbaloo’s  newest marketing manager. She works closely with her roster of clients with a strong touring base as well as being the go-to resource for experiential activations at the company.


Marisa Boras joins Marbaloo’s interactive team following internships with WSM Radio, Ryman Auditorium, and Vector Management. Her career background also includes videography and production.


Maxie Hammock joined Marbaloo as a marketing assistant following an internship at Sony Music Nashville.


Emily Thornburg has been promoted to publicity coordinator from publicity assistant.


Sara Jordan Jacobson joins Marbaloo as its newest media research assistant. She works closely with the company’s executives by presenting and planning next steps for the publicity department in the ever evolving media landscape.

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Haley Schaafsma, who previously worked in the sports department at CAA, and Kalaway Vossnow handle executive support and operational coordination for the company. Haley Cootecontinues to support executives in an upgraded executive manager role as she nears her three-year anniversary with the company.

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Jon Gish is at helm in a newly-created finance and operations director position. He is now the senior level finance personnel handling resource management, investments, billing and business manager relations.


Keeping Marbs Running Strong

Joel Irby

At Marbaloo, naturally working in a digital marketing environment, we love some good tech. Whether it’s utilizing social media offerings for our clients or installing digital services to help facilitate our day to day work, we like to have our hands on the latest goods the internet has to offer. Here we are going to specifically focus on the latter, the technology that promotes efficient daily functions. While it will always come down to people to get the actual work done, having the proper tools to improve communication and stay organized can have a huge impact on the success of your office as a whole. Here are some apps and services that help keep Marbaloo on track every day.

When it comes to fast communication, Slack is our app of choice. At it’s core, it is a basic instant messaging platform setup within a specific network for your team. Many apps like this exist, but Slack’s particular interface makes it great for a busy workplace. For those that are always having trouble locating important messages that were sent long ago, Slack’s messages are fully searchable. Users can also star messages they know are important to be easily referenced later. One of the greatest features for us is the ability to create unique channels for ongoing conversations. For example, we have a channel for every client that all necessary employees are added to. Time sensitive information dealing with a particular client can quickly and easily be sent to everyone working on that project. Not only can Slack be used for typed messages, the app features voice and video calling for whatever suits your particular communication needs.  Available for download on your computer and smart phone, you will always have immediate access to the important conversations happening around your office. Check it out here:

Dashlane is another great resource for our employees. For myself personally, it is easy to lose track of usernames and passwords with the variety of websites I use. Take that issue and multiple it by more people and even more websites, and you can find yourself hitting “Forgot Password” more times than you’d like to admit. That is where Dashlane comes in to save the day. This application provides a place to securely organize not only your passwords but all of your sensitive information. The password organizer will show you the strength of your passwords, which ones are used multiple times, and how old they are. This is a great tool, especially for accounts that are extremely confidential, that will enable you to see your security risks so that you may take precautions. Users can set up shareable work spaces for things that are used by multiple employees, as well as a personal space for people like me that loved it so much they wanted to use it for themselves. You can download this app for free here:

Lastly, and one of my personal favorite, is Turboscan. For someone dealing with a lot of paper documents in the digital age this app is a game changer. As you might have guessed from the name, Turboscan is an app for “scanning” documents. From a picture taken with your phone’s camera, the app will automatically frame and format your document to look just as good as if it were scanned with a much larger machine. Turboscan also offers features to help keeping your scanned documents organized and easily shareable. Within the app you can name your documents, as well as search them later, to ensure they don’t get lost in a mass of files. You are also given options to email, text, etc. all your documents directly from the app. For me personally, this app has made my life so much easier. With numerous documents coming in and out of the mail, Turboscan makes it easy to keep digital records of everything so nothing gets lost. You can download Turboscan in the app store on your smart phone.

No matter what business your office is in, having the right technology can drastically impact your success. While these are some of our favorite apps, there are many variations available. Do some research and find what fits your specific needs the best.

Kory's Country Core

Kory Zelkind

One of the biggest parts of my job has to do with securing media opportunities in our "Country Core" outlets, or the outlets that have a niche in country music. Since there are so many amazing country news sites out there, I'm here to help you figure out which ones you should keep up with.

Rare Country

  • Read this if you are always the first to know all the gossip in your friend group. Rare Country does a great job of keeping up on the country music celebrity world while still breaking timely music news. Truly the best of both worlds!

Rated Red

  • Stay up to date on Rated Red if your favorite part of the day is watching all of the viral videos on your Facebook timeline. They are heavily focused on video content, which is a great way to unwind at the end of the day and find your newest music obsessions.

Sounds Like Nashville

  • You should follow Sounds Like Nashville if you always look forward to the game segments on Late Night with Jimmy Fallon. They have some of the most unique articles I've ever seen, which deserves major props.

Taste of Country

  • Read Taste of Country if you're still in post-concert CMA Fest depression. They have their own festival, Taste of Country Music Festival, with Sam Hunt, Miranda Lambert and Jason Aldean headlining this year. Since they have their own festival, they obviously have the best exclusives and coverage, which is the perfect way to hold yourself over to summer 2018.

Nash Country Daily

  • Follow Nash Country Daily if you're constantly listening to Ty, Kelly and Chuck on your way to work (and find yourself laughing at Chuck's jokes for the rest of the day). Nash Country Daily is unique because it is part of 103.3 NASH-FM. Since they have an insider look on who the hottest new radio star is, you'll always be the first to know about new artists!

Whiskey Riff

  • Read Whiskey Riff if you are constantly scrolling through Twitter and tweeting to your thousands of loyal followers. Whiskey Riff is known for their loyal fanbase, especially on Twitter, which makes them a great outlet to feel like you're actually becoming BFFs with the featured artists.

One Country

  • Choose One Country if you're always procrastinating by taking Buzzfeed quizzes. One Country is basically the one stop shop for everything you could ever need. From recipes to quizzes and even country music news, they've got you covered.

Hopefully I've helped you figure out which "country core" outlet is best for you. Or, if you're like me, you'll spend all your free time reading them all anyways ¯\_(ツ)_/¯